If you've been following local food news, you know that our schools are working -- slowly, but surely -- to improve the nutritive value of school lunches. With the urging of the Children's Health Collaborative, a local group of parents, pediatricians, and school officials, the school lunch program is trying a few new things.
Recently, Del Norte schools had their first Meatless Monday, a vegetarian lunch that follows a national trend. As NPR reported last summer, Sid Lerner is trying to market Meatless Mondays as a way for all Americans to cut back on saturated fats and cholesterol found in animal products. It can also be easier on the pocketbook, one reason that the Smith River senior lunch program has been serving meatless lunches on Mondays since early last summer.
Sid Lerner is a veteran ad-man -- he brought the world the Charmin-squeezing shoppers who were harangued with "Don't squeeze the Charmin!" So it is no wonder that he is using smart marketing to spread the word about Meatless Mondays. The website features lots of reasons to go meatless and news about the campaign. It's also the source for the playful posters designed by Lerner's team that will be showing up in the halls at DN High School.
What do you think? Should our schools embrace this trend? Do you participate in Meatless Mondays or would you consider participating?